The breakup, combining both business logistics and emotional wreckage, was certainly a trial. At the end of 2020, Hendifar announced that he and his co-founder and husband, Jeremy Anderson, were splitting-and that going forward, Hendifar would be leading the brand while Anderson pivoted to a burgeoning ceramics practice. It’s got a rounded edge, and it’s made of burl.’ I want you to be intoxicated.”Īpparatus has had its challenges. “It’s about that initial wash of emotion coming over you before you start to dissect: ‘This is a beautiful table. What do I feel like when I’m walking into this room? What memories are moving past me as I move through these doors?” he says. “I start by imagining the world that I want this to exist in. It’s a result, says Hendifar, of a design vision based around emotional resonance more than any one aesthetic. The company is that rare beast: both a financial and an artistic success story. The brand has two dedicated showrooms in the U.S., with another forthcoming in London more than 30 stockists internationally and more than 100 employees. Since its founding in 2012, Apparatus has exploded. Apparatus’s collections are released as “Acts,” occasionally accompanied by artsy short films and always-bar the pandemic years-celebrated with immersive, you-have-to-be-there parties that feel more Sleep No More than chardonnay and charcuterie.Īnd just as it did for high school Hendifar, a bold approach has led to business opportunities in the design industry. Twenty years later, Hendifar, the co-founder and artistic director of lighting and furniture brand Apparatus, is still bringing the spirit of an elaborate theatrical production to his work. I jumped in with open arms.”Īs a “Rosebud” moment, it’s hard to beat. “And of course, this little gay kid was in heaven. “She approached me and said, ‘Hey, would you like to help me design my house?’” Hendifar tells host Dennis Scully on the latest episode of The Business of Home Podcast. His extravagance netted him-at age 19-his first interior design client, the mother of a cast member. In high school, Gabriel Hendifar earned a superlative that doesn’t usually make its way to the pages of the yearbook: For a theatrical production of “Guys and Dolls,” he designed the most expensive set his school had ever constructed.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |